• Digital Marketing Manager

    Location US-OH-Cincinnati | US-CT-Windsor
    Posted Date 2 weeks ago(11/29/2018 7:57 AM)
    Job ID
    24374
    # Positions
    1
    Category
    Marketing
    Position Type
    Full Time
  • Overview

    Be Here. Be Great.  Working for a leader in the insurance industry means opportunity for you. Great American Insurance Group, a member of American Financial Group, is a Fortune 500 company consistently recognized as a top place to work.  We combine a "small company" culture where your ideas will be heard with "big company" expertise to help you succeed. With over 30 specialty property and casualty operations and a variety of financial services, there are always opportunities here to learn and grow.

    The Alternative Markets Division offers agents and clients a variety of risk-sharing and traditional insurance options that support both specialty niche programs as well as generalist business. Our captive capabilities includes Agency, Association and Group captives. Our Elite Program model provides a guaranteed cost, multi-line program solution without the requirement of risk-sharing. Alternative Markets coverages include Workers Compensation, General Liability, Auto, Property and Inland Marine. We have both BOP and commercial package options. Cyber is available on a stand-alone basis or as an endorsement.

    Responsibilities

    • Participate in new product launches and drive new business growth.
    • Oversee relationship with external marketing partners to develop digital marketing strategy and execute agile campaigns.
    • Manage SEO strategy to maximize visibility.
    • Oversee all social media platforms and paid marketing efforts.
    • Direct pay-per-click strategy and execution.
    • Build and deploy e-mail marketing campaigns using various applications.
    • Identify and secure digital affinity partnerships.
    • Develop content and manage user experience on all platforms including mobile.
    • Measure results and oversee analytics to maximize ROI on all digital marketing initiatives.
    • Over time, build an internal digital marketing team and expand internal marketing capabilities.

    Qualifications

    • 5-10 years of digital marketing experience executing and managing integrated campaigns.
    • Experience with search engine optimization, paid search, pay-per-click and social media marketing.
    • Experience in web content management and landing page development.
    • Knowledge of digital marketing metrics, Google Analytics, Google Tag Manager, and other search technologies.
    • Experience in reviewing and analyzing data to maximize ROI.
    • BS/BA in Marketing, Business or Communications or another related field.
    • Excellent organizational and prioritization skills.
    • Financial and/or insurance industry background highly preferred.
    • Prior management experience highly preferred.

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