• Crop Business Developer/Marketing Representative

    Location US-KY-Richmond | US-TN-Nashville | US-AL-Decatur | US-GA-Albany
    Posted Date 3 months ago(3 months ago)
    Job ID
    # Positions
    Position Type
    Full Time
    Travel Percentage
    Up to 80%
  • Overview

    Be Here. Be Great. Working for a leader in the insurance industry means opportunity for you. Great American Insurance Group’s member companies are subsidiaries of American Financial Group, a Fortune 500 company. We combine a "small company" culture where your ideas will be heard with "big company" expertise to help you succeed. With over 30 specialty property and casualty operations and a variety of financial services, there are always opportunities here to learn and grow.


    Our Crop division is looking for a Crop Business Developer/Marketing Representative for the Kentucky, Tennessee, Mississippi, and Alabama territory. This position will require up to 80% travel.


    • Has responsibility for developing a productive agency plant / territory.
      • Develops marketing plan for assigned territory, taking into consideration the strengths and weaknesses of the agency plant / territory and competitors, divisional objectives and overall market conditions.
      • Prospects, appoints and manages agency relationships to achieve production and profitability objectives.
      • May develop and execute agency action plans for achieving individual agency objectives.
      • Reviews and analyzes agents' production and results. Implements and may recommend appropriate corrective measures; including modification or cancelation of agency appointments.
      • Acts as a liaison between company and producer in solving problems.
    • Markets company products and services to existing and prospective agencies.
      • Interprets and explains products, facilities, practices and services.
      • Gathers, analyzes and maintains competitive information. Makes appropriate recommendations based on competitive landscape.
    • As appropriate for line of business:
      • Has responsibility for profit-oriented risk selection / rejection and pricing decisions within designated authority on lower complexity to moderately complex multi-line risks.
      • Monitors aggregate quality and pricing for book of business in assigned territory.
      • Monitors persistency, placement and agent / agency debt.
      • Uses independent judgment and initiative to achieve business goals.
      • Maintains a high level of customer service.
      • Binds risks in field, within level of authority, and performs risk appraisals.
      • May take an active role, as needed, for large and / or complex accounts during upstart and / or critical periods in order to assist agents in producing business.
    • Has responsibility for building and maintaining effective business relationships with internal and external customers / coworkers in order to attract and retain profitable business.
      • Ensures consistency across the team when communicating with / responding to agents and brokers.
    • Administers and applies insurance laws and regulations and as appropriate, underwriting rules, guidelines and rating manual rules.
    • Identifies opportunities for and may spearhead development of new business and / or programs.
    • Performs other duties as assigned.


    Education: Bachelor's degree or equivalent.
    Field of Study: Liberal Arts, Business or a related discipline
    Experience: 6 months to 3 years of related experience. Beginning coursework toward certification in area of expertise preferred; appropriate certifications could include Associate in Underwriting (AU), Chartered Property Casualty Underwriter (CPCU), Certified Insurance Counselor (CIC), Program in General Insurance (INS) or Associate of Risk Management (ARM).


    Must be willing to travel up to 80%. Company vehicle will be provided.


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